WHO ARE WE?

We specialize in community building not just posting content, but creating a brand experience that connects, engages, and grows your audience.

We work closely with businesses to develop strategies that are creative, cohesive, and results-driven.

Let’s build something people want to be part of.

WHAT MAKES US DIFFERENT

We prioritize the needs of each client while striving to help you find your creative voice through our array of available platforms. We are dedicated to providing tailored solutions to our clients to bring your ideas into existence. We don’t just tell your story we help you tell it. At Life Effect Media, we believe people connect with people. That’s why we focus on capturing the heart behind your business: you. Through intentional video content, we give your audience a glimpse into your journey, your values, and what sets your brand apart. Because today’s consumers don’t just buy products they support stories they believe in. And we’re here to help you share yours.

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✈️ Travel isn’t just about escaping it’s about expanding.

When I travel, I’m soaking in color palettes I’d never think of, textures and patterns that tell a story, and cultures that see the world in completely different ways.

Every new place gives my creative brain a workout. 💭✨

It’s more than sightseeing. It’s research. It’s inspiration. It’s fuel.

Because when I see more, I can think bigger. And when I think bigger, I create better content for my clients.

🌎 Traveling is an exercise for your creativity.

So here’s to getting out of our comfort zones, seeing the world, and bringing that spark back to everything we do.

#CreativeProcess #TravelInspiration #ContentThatConnects #PuertoVallartaVibes #LifeEffectMedia #puertovallarta #vallarta

Happy Friday from @thecoffee.jp 🍵☕️✨

Such a great place to unwind & do some work 💻

#thecoffee #coffee #matcha

Who wants to go with me? 🙋🏽‍♀️💻🤳 @downtownworks

📍Check out San Diego’s favorite co-working spot Downtown Works where productivity meets community.

📍Downtown
📍Carlsbad
📍Pcific Beach
📍Mission Valley
#CoWorkingSanDiego #DowntownWorks #NetworkingMatters #WorkInspired #SanDiegoCoworking #EntrepreneurLife #WorkFromHere

We had such an amazing time @hotel_floresdesal 🤎 what a wonderful little getaway! If you’re looking for a place to disconnect this is it. The quiet mornings, the beautiful sunset, the furry friends, everything was just perfect. Thank you @drbxgold.photos for this amazing find 🥰

Happy Friday!

#valledeguadalupe #ensenada #mexico #wine #anniversarymonth #love

🫶🏽✨5/15/2025 What an amazing event! @trailblazers.unfiltered I got to connect with so many amazing Ladies! I can’t wait for the next one!

#socialmediamarketing #contentcreator #socialmediamanager #ladiesthatlaunch #sd
#800broadway

The best part is that I got to share this experience with my business partner (husband) @drbxgold.photos and my sister came along with me to do some behind the scenes 🫶🏽 hope you enjoy!

#canva #canvacreator #canvacreate #canvatemplates #canvacreators

So creamy so delicious 😮‍💨 @raw_farm_usa ☕️

🐄 🥛RAW FARM Raw Dairy Products are unprocessed and complete with bioavailable vitamins, minerals, enzymes, beneficial bacteria, naturally occurring CLA, and omega-3 fatty acids. NO antibiotics, synthetic hormones, or GMO’s!

Did you know RAW MILK is the only milk that is unprocessed and bioactive! 😮‍💨

Ready for a full day of fun activities with @canva #canvacreate2025 💛🩵💙💜

With @ps_iloveshoes @drbxgold.photos

#canva #canvadesigns #canvauncharted #socialmediamarketing #losangeles

My very first unpacking video 😂💅
I can’t wait to attend the @canva Create 2025!

Thank you canva for the wonderful gift. 🎉
(I will be wearing this comfy hoodie all week ✌🏽

#CanvaLove #CanvaCreate2025 #canva #canvadesignchallenge #canvaapp #canvacreator #thankful #socialmediamarketing #socialmediamanager

🚀 We’re heading back to Canva Create! 🎨✨

@canva Mission statement: To empower the world to design. 🥳

Can’t wait to experience it all again in April! Who else is excited for #CanvaCreate Drop a 🎨 in the comments if you’ll be tuning in!

#canva #canvacreator #canvacreate #canvadesigns #canvatemplate #socialmediamanager #losangeles

🫶🏽 Making memories & Working with some amazing clients alongside my team ✨

#socialmediamarketing #socialmediatips #contentcreator #socialmediamanager #sandiego #community

When your sister and @kingspear bring the 1800’s back to real life ✨

#weekendfun #ball #regency #regencyparty

✨🙌🏽Imagine discovering a coffee shop that serves incredible coffee and matcha but that’s just the beginning. This spot fuels your creativity, thrives on community, and offers the highest quality snacks, from @sietefoods chips to freshly made chia bowls.

What if I told you this dream coffee shop actually exists? ☕✨ @lovesongcoffee

#coffee #explorenorthpark #northpark #northparkfinds #lovesongcoffee #community

🎙️I just listened to a podcast with Donald Miller, and one quote really stood out:

“The only things humans spend money on are things that solve problems. If you haven’t clearly communicated passively or directly what problem you solve, it’s very hard for people to understand why you matter.”

I love this because, over the years in business, I’ve seen so many clients say, “I have an amazing product or service I should be at the top!” And while that may be true, the real question is: Have you identified the problem you solve? Have you become known for that in your industry?

🗣️Donald Miller emphasizes that once you pinpoint the problem you solve, you need to talk about it constantly. The bigger the problem, the more valuable you become because people pay attention to those who provide solutions.

I highly recommend you listen to this podcast (I’ll link it to my stories)
🎙️ @tscpodcast
@dearmediastudio
@michaelbosstick
@laurynbosstick
@donaldmiller

#SocialMediaMarketing #StayRelevant #ContentStrategy #EngagementMatters #DigitalMarketing #BrandGrowth #SocialMediaTips #MarketingStrategy #BusinessGrowth #OnlineMarketing #ContentCreation #AudienceEngagement #SocialMediaSuccess #MarketingTips #EntrepreneurLife

Monday reminder SPRING ☀️💐🌷 is just around the corner, daylight saving is changing, flower fields are almost here, & the ocean is getting warmer! Looking forward to a wonderful March and sharing more moments like these with amazing friends. Have a great Monday!

#socialmediamarketing #springiscoming #sandiego #gardens #encinitas #encinitasgardens #sunnysnsd #sunny #sunnysandiego

@swolemate.showdown Had a great time today competing but, had the best time getting content of some amazing athletes like @samglaude

#crossfit #fitness #fitnessmotivation #swolemates #swolematethrowdown

Instagram Glow-Up: From This ➡️ To This! ✨

Swipe to see how I transformed my client’s Instagram into a high-engagement, customer-attracting powerhouse! 🚀💡

It’s not just about aesthetics—it’s about authenticity, value, and building trust. Because when people like you, they trust you, and then they buy from you.

Excited to take things to the next level with email marketing! 🙌 Grateful for clients who trust the process 100%! 💫 #InstagramMakeover #BrandGlowUp #MarketingStrategy #socialmediatips #socialmediamarketing #socialmediamanager #sd

🇮🇹Thank you so much for the wonderful dinner @antica_trattoria the owner Francesco was such an amazing host! We highly recommend this place. It’s been in business 25 years!

They have great prices for @sdrestaurantwk $50 per person. Please try their Brasato (short ribs) and their homemade tiramisu 😚🤌🏽 #italianfood

Enjoy my first 3 minute video 🎥😂🤌🏽 #food #foodie #restaurantweek #sandiego #lamesa #visitlamesaca #lamesacommunity #lamesacalifornia

📌 Save this for your next post!

Social media has us all like 🤪 so many changes and updates! Do you have any questions? Comment below ⬇️

#socialmedianews #marketingtips #socialmediatips #socialmediaguide #socialmediastrategy #friday

🌲⛺️✨ Spending more days like these in 2025 #mifamilia

We’ve been back to the grind with @drbxgold.photos we’ve been so busy and we are loving our new clients this year. We are extremely grateful to be helping businesses owners reach their goals this year! #itsnotjustsocialmedia #community

#socialmediatipsforbusiness #socialmediamarketing #socialmediamanager

Thank you 2024 for the wonderful memories ✨Thank you for teaching me what’s important in life 🫶🏽#2024 #greatyear #love #socialmediamarketing #socialmediatips

#onedoorclosesanotheropens

✨My word for 2025 is “Community.” I want to revive the days when we truly connected with one another—attending events, supporting competitors, and fostering a strong, united community. For me, it’s all about prioritizing community over competition.

✨Here’s a cool story: I took over an account, and within just 30 days, her business experienced a significant transformation—not by posting daily, but by actively engaging with her local community! Never underestimate the power of building strong connections.

✨Long videos are crucial for your company. Storytelling is crucial in communication and content creation because it connects with people on an emotional level, making information more engaging and memorable. Now I’m not saying ALL of your videos should be long form. However this is why is so important to hire someone that is passionate about storytelling they can connect with your audience and in return you get to grow as a company.

#community #socialmediamarketing #contentcreator #contentstrategy #9yearsinbusiness #socialmediatips #communityovercompetition #2025 #2025trends

🌴 Happy Weekend! Time to unplug, recharge, and explore the beauty around us. I fell in love with this hotel in Puerto Vallarta ✨it was so dreamy and the views were incredible #DisconnectToReconnect #WeekendVibes

#puertovallarta #pv #explore #beautifuldestinations #travel #beach

💅At just 23 years old, Natay is already a standout in her field!

In today’s world, branding is more important than ever, and we’re thrilled to welcome her to our team.

We’re so excited to have such a young, talented individual on board. Oh, and did we mention? She’s absolutely passionate about color! 💛🧡💚🤎🤍

#BrandingStrategy
#VisualIdentity
#BrandDevelopment
#MarketingTips
#PersonalBranding
#BrandingInspiration
#CreativeBranding
#DigitalBranding
#BrandAwareness
#DesignYourBrand
#excitingnews #excitingthingstocome #love #womanownedbusiness

The most incredible views, the most incredible suites, and the most incredible service! What a beautiful experience. @villalalapv I’m so glad my hubby @drbxgold.photos rented a car in @visitpuertovallarta we had the freedom to drive and explore many towns and beautiful hotels! Until next time PV we left our 🤍🤍 in PV.

#Villalala #puertovallarta #puertovallartamexico #puertovallartafood #travel #travelgram #love #nature #beauty

Let’s talk Low-fi (low fidelity) content 🤳

Low-fi (low fidelity) content refers to media that is intentionally less polished, with a casual and authentic feel. It stands in contrast to high-production, highly edited, or “perfect” content. Examples include unfiltered photos, quick video clips shot on a smartphone, and candid stories on social media.

Why Low-fi Content Is Popular:

⚪️ Authenticity: Audiences today are drawn to relatable, real-life content that feels genuine rather than overly curated or staged. Low-fi content gives brands and creators a human touch, making them appear more trustworthy and approachable.

⚪️ Engagement: Low-fi content often sparks higher engagement because it invites viewers to feel part of an ongoing, spontaneous conversation. It doesn’t feel distant or manufactured, making people more likely to comment, share, or react.

⚪️ Lower Barriers to Creation: Because it doesn’t require complex equipment or production teams, low-fi content is accessible to more creators and small businesses. This allows for more frequent posting and faster production timelines.

⚪️ Algorithm-Friendly: Many social media algorithms prioritize content that gets quick engagement. Low-fi, more casual posts often grab attention faster as they feel like updates from friends rather than ads, boosting their visibility.

Overall, low-fi content aligns with the shift toward transparency and immediacy in social media, where audiences value real connections over polished perfection.

💛Want to master the art of creating engaging low-fi content? Send me a DM.

#LowFiContent #AuthenticContent #BehindTheScenes #RealAndRaw
#BehindTheScenes
#UnfilteredMoments
#ContentCreationTips
#SimpleContent
#RelatableContent
#SocialMediaTips

Life lately 💛
Taking the time to be present and enjoy beautiful sunsets with friends & family.

#sandiego #family #socialmediamanager #businesswoman #bussinesowner #slowdown #unplugandplay

🎠 The old school days of instagram are back and I’m here for it! 🙋🏽‍♀️ reach more of your audiences with carousels!

🎠 VISUAL
🎠 TEXT
🎠 AUDIO

🎠 Carousels generally outperform single photo posts because they offer multiple slides for audience engagement. Additionally, carousels have several opportunities to be ranked and interact with your followers, even if they don’t initially scroll through all the images or videos. Content from carousels that your followers may have missed can be surfaced again as new content, continuing from where they left off. Time to get creative ✨

#SocialMediaMarketing
#DigitalMarketing
#ContentMarketing
#MarketingTips #BrandStrategy
#MarketingGoals #OnlineMarketing #SocialMediaStrategy #GrowYourBusiness #MarketingHack

🤍 One cannot think well, love well, sleep well, if one has not dined well.” - Virginia W.

@armoniakitchen I can’t believe this 📸 shoot was over 2 years ago! Still to this day my favorite dish is the Machaca Burritos (Carina’s grandmothers’ recipe), and their delicious chicken bowls! Honestly everything is so tasty! 😋

💛 Fun fact about the owner of this amazing place we go way back to our teenage years! And now here we are both woman owned business owners and I couldn’t be more proud of her! If you’re in PB stop by you won’t regret it!

#foodphotography #foodie #armoniakitchen #pb #pacificbeach #womenownedbusiness #smallbusinessowner

Happy Friday! From my cool friends that are always down for a 📸✨🤍

#contentcreator #fitness #fit #gymnastics #downtown #downtownsandiego #sandiego #california

🌴🌊💛😎 Had an incredible time at @wodapalooza Such a fun event filled with amazing people. I learned so much from fellow photographers—there’s so much talent out there! Nothing beats the power of community and support! Until next year ✌🏽

#tyrwodapalooza #crossfit #wod #contentcreator #fitness #fit #beachvibes #huningtonbeach #sd #cali #socal

Capturing some content this weekend @wodapalooza 🌴😎 so excited to have them in SoCal! let the good times roll.

🏋🏽‍♀️ @guimalheiros162 Making 305# look easy!

#crossfit #wod #lift #snatches #snatch #strong #socal #tyrwodapalooza #wodapalooza #fitness #contentcreator

✨🫶🏽Welcoming a new month with open arms! Just returned from an incredible trip to Fiji, where we immersed ourselves in the local culture and learned so much. One of the biggest lessons I took away is that true happiness doesn’t require much. The Fijian people are the happiest I’ve ever met, and their hospitality and generosity, even when they have little, have left a lasting impression on me. Huge thanks to @kingspear for making our trip extra special, allowing us to live on a sailboat for five days—it was absolutely breathtaking! Sailing through the pristine waters of Fiji, stargazing at night, and waking up to stunning sunrises was an experience I’ll never forget. Until next year, Fiji! Looking forward to reuniting with our beautiful family again. BULA VINAKA! ⛵️🐠🎣🌊🥥🌴

#fiji #fijiislands #fijiliving #fijian #fijitravel #traveltofiji

“We have to remember what’s important in life: friends, waffles and work. Or waffles, friends, work. But work has to to come third.” ~ Leslie Knope 🫶🏽

Happy Monday 💛

💚Have you ever wondered What is Evergreen Content?

🧩Evergreen content refers to material created for your website, blog, or social media that maintains consistent interest over time. Unlike trendy content, it remains unaffected by seasonality, making it timeless and relevant long after it is published.

💚Why Should You Post Evergreen Content?

🧩Evergreen content is perpetually relevant, so you never have to worry about it becoming outdated. These frequently searched topics have a high potential to rank well both quickly and over the long term. The best part? Your evergreen content can be low-effort and easily repurposed into various forms repeatedly.

#Marketing #DigitalMarketing #MarketingTips #ContentMarketing #SocialMediaMarketing #MarketingStrategy #sandiego #Branding #Advertising #MarketingDigital

June 20th happy first day of #Summer ☀️ wishing I was spending summer in Mexico.

📍Merida 🥰

#merida #travel #summer #summervibes #summertime

@canva Still dreaming about the #canvacreate event! I’m ready for the next one 🩵🟢💛💙 Would you join me?

Did you know?

Melanie Perkins (born 1987) is an Australian technology entrepreneur, who is the co-founder and chief executive officer of Canva (with Cliff Obrecht) and owns 18% of the company. Perkins is one of the youngest female CEOs of a tech start-up valued over A$1 billion. #girlboss #womeninbusiness

#contentcreator #contentmarketing #contentcreators #canvatips #canvatutorial #canvadesign #socialmediamarketing

⭐️As a business owner, success by others is an indication that something is possible. It should inspire you.

💡Failing to think big in the beginning will lead to failing to act big. Goals play a huge part in a business, if you think about it any goal you set is going to be difficult to achieve, so why not set them higher from the beginning?

❌Common mistake 1: underestimating how much action is required.

❌Common mistake 2: spending too much time competing and not enough time dominating their sector.

Action is required for goals. Creating timelines can help you make progress towards your goals. Regularly measure your progress so you can prioritize tasks, estimate how long each task will take, and adjust your plan as needed. And most importantly examining your goals to make sure they align with your values as a business.

⭐️Approach everything with the attitude that it can be done!
More on what I’m learning on this topic “GOALS” coming soon…

#goals #success #goalsetting #businessowner #socialmediamarketing #sociamediatips #businessgrowth #bussinessgoals #sd #cali

Jumping into June with a focus on #goals, understanding why a company needs to set the right GOALS is crucial for an effective marketing strategy. Stay tuned as I elaborate deeper into this topic throughout the month.

For now enjoy these amazing ladies out in the comp floor with perfect double under form 😎✔️💪🏽
@alexgazan_
@devynkim
@rebeccafuselier
@kelskiel

#fitness #goals #fitnessgoals #entrepreneur #goalminded #socialmedia #socialmediatips #sd #ca

Make a customer NOT a SALE 👀
If you take a look at Redbull Instagram Do you see any product images? No, now take a look at Coca-Cola hardly any, and McDonals? All the same.

🌿The reason why these big brands don’t have any product images on their pages is because they sell the FEELING not the PRODUCT.

🧃Red bull sells the feeling of adrenaline and energy, Coca-Cola sales joy and happiness, and McDonals comfort and happiness. This marketing tactic is called Emotional Selling where brands create an emotional connection with their customer and use the same feeling in their advertisements.

#marketing #marketingtips #marketingstrategy #emotionalselling #advertise #socialmediatips

Can’t believe the weekend flew by so quickly! Huge shoutout to @dellespeegle Congratulations 🎉🍾🏋🏼‍♀️ so fun watching you compete.

More content coming your way from my Canva event 💡

#girlswholift #girlswholift #crossfit #crossfitcontent #fitness #fit #fitgirls

The way he kept up with all the #athletes holding that camera 🎥 was pretty impressive! if you know who he is please TAG HIM #crossfit @crossfitgames @thewestcoastclassic

#cameraoperator #videographer #contentcreator

💛And just like that, the weekend is over. I learned so much at the Canva event, including new features that will benefit every business owner and creators like me.

💡I discovered how to use AI safely and learned that it is here to stay and will play a huge role in the future. Then, I attended the CrossFit semifinals in Carson, CA, and loved being back on the original arena floors.

💛Creating content is truly my passion; I love the creativity my job requires.

🤍Thinking outside the box and expressing my perspective through my lens boosts my confidence in my work. I absolutely LOVE my job.

♥️Huge thanks to my husband for being my Uber driver this weekend; I couldn’t have done it without him and his amazing feedback. #canvacreator #canvacreate

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@lifeeffect_media_

WHO ARE WE?

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WHAT MAKES US DIFFERENT ​

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WHAT MAKES US DIFFERENT